Rosenberg & Gluck LLP
Short and long-form video is on every social media manager's strategic planning presentation. The shift from static images to video has increased with TikTok's popularity, and the introduction of reels on Meta. Video became a priority for Rosenberg & Gluck. I produced the long-form and short-form videos the firm used on their social media platforms. The goal was to increase exposure to the firm, and provide qualified leads to best support the intake department. Through streamlining forms, social media became a valuable KPI, providing daily viable inquiries.
Rosenberg & Gluck already had a concrete understanding of their audience. They preferred the formal aesthetic of law firms rather than the current shift in the legal space. Firms such as Morgan & Morgan have put influencer marketing, meme marketing, or unhinged content at the forefront of their campaigns. While these strategies worked for national firms, it was important to target Long Island, specifically Suffolk County, and treat personal injury law with sensitivity. Humor was used in out-of-home advertising to attract attention.
Billboards and Printed Ads
Rosenberg & Gluck invested in digital signage and billboards across Long Island. My intention was to provide clear messaging while also showcasing my design style.
