Captive Radiology
As the Digital Marketing Manager at Captive Radiology for four years, I developed their wesbite, built their client email list, and developed social media strategies.
My goal is to build foundations for small businesses, and allow them to see the importance of marketing. Captive's mission was to be a leader in mobile imaging services. Since 2020, they have implemented new service lines, and are 20 partners nation-wide and counting.
Vehicle Wraps
My time at Captive Radiology allowed me the opportunity to design trailer wraps for our healthcare partners. It was exciting to see the design, production, and installation process. Vehicle wraps would be tailored to the branding of the practice to ensure that Captive's partners felt the mobile imaging system was not just a third party entity, but a part of their practice.
Social Media
Captive utilized three social media platforms: Instagram, Facebook and LinkedIn. We targeted C-Suite professionals in the healthcare space through LinkedIn. All three platforms were for recruiting purposes as Captive provides staffing services.
Due to the niche market, content was to be educational, informative and digestible. Short form video was the best way to show our services, and provide tours of our partners facilities for potential hires and executives during pitch meetings and trade shows.
